On Page SEO
Search Engine Optimization generally called as SEO is a process to affect the visibility of a Webpage within search engines such as Google, Yahoo, Bing, etc. This will help you to construct a webpage and implement definite techniques to rank in a higher place on search engine results. And also, this is an internet marketing strategy.
SEO process can be divided into two categories as On-Page SEO and Off-Page SEO. This article is totally relying on On Page SEO techniques which refer to the actions you can execute on your website in order to rank higher in search engines. This is optimized 25% of the entire SEO factor. On page SEO includes content editing; page titles, inbound & outbound linking, image SEO, Meta tags, Meta descriptions, Sitemap etc.
- Page Titles
This is a most important On page SEO technique. It is essential to have unique titles with including keywords for each page and post on your website. When someone is searching those keywords through search engines, it has a high possibility to rank earlier.
- Meta Tags & Meta Descriptions
Meta tag is a better place to set different keyword used previously in different pages. Meta description is another important technique because; it can be used as an important place to repeat main keyword of the content. And also, it helps to include several specific keywords.
- Keyword density
Another important technique is to include relevant keyword frequently throughout the content. However, it is important to make sure not to overuse or repeat the keyword unnecessarily. Otherwise, it will lead to be banned by the search engines. Hence, you must keep the keyword density between 2-5%.
- URL Structure
It is important to include search engine friendly URLs for your each pages. Search engine results will be optimized for shorter URLs and URLs with including relevant keywords. In addition, the location of the keyword in URL is also affected by the best performance. As an example, website.com/keyword optimizes search engine results than website.com/12345/topic/subtopic/keyword.
- Content Tags
Under this technique, it is better to split the content of the webpage into several small paragraphs and sections by allocating relevant headings as H1, H2, H3, etc. with tagging. Those headings must be subsequently arranged to start from the main page title. It is easy to search engines to determine important contents in your page because; keyword rich headings are prioritized than generic ones.
- Internal linking
Internal linking improves the probability of your site appearing within search engines. Hence, it is important to add links to your other website pages. This increases the Google Page Rank and will help searchers to navigate on your website and find all pages within your site. And also, it helps to set relevant keywords and phrases to the webpage. There are several methods can be used to improve internal linking structure. Content links and permanent navigation links are most important to them.
- Image SEO
In addition to above, you can insert relevant images to the content of the webpage. This assists in visualizing the page by reducing boring text content and optimize search engine results. It is important to assure all images have titles and descriptions including relevant keywords. Then, searchers can easily find your images and the page through Google Image Search.