You slog day and night, wrack your brains to the fullest extent possible, and finally write a content that could kill! However, you do not attract enough readers. It breaks your heart to see the hard work put up by you, doesn’t even have enough viewers. Why do you think this happens? The problem may not be with your content writing but your style of writing. Frankly speaking, no one has the time to read your articles, just to kill time, or have fun; most of the readers are actually looking for solutions to their flaming problems. Your content is, as a matter of fact, serving as the medicine that a reader is looking for, to cure himself/herself.
So your writing style should be connecting to the audience, and be as effortless and spontaneous as possible. No one wants to read through your expanded texts to hunt down the solution to that one big problem. What you should do is, understand the problem and explain the solution spot on, that one could grasp easily. All the efforts that you put in, for writing a ‘without-any-glitches’ article/blog, may go wasted, if the readers aren’t too eager to read it. Check out the 6 top-notch ways of writing to push up readers’ traffic.
1. Don’t exaggerate or use too many fancy words.
Readers are not looking for bombastic words or tongue twisters. On the reverse, they are looking for a genuine solution to their problems. Do not write long sentences to express something that you could write in maybe a line or two. Do not distort facts by over-exaggerating. Cut out on bloopers that do not enhance the value of the article. For example, you do not have to use ‘gaffe’ when you can say ‘mistake’.
Be a great talker and try to connect to your audience. The readers want your help through your articles. They are not interested in dictionary-diving. Avoid this mistake.
2. Cut out the length of sentences and paragraphs.
I’m sure you know some people who keep blabbering and beating around the bush, instead of getting to the point. Some blog posts do that. Some writers blow the solutions out of proportion and sway from their main idea. This leaves the reader’s interest to flicker. You have to remember that the readers are not looking for length of the content, but what lies within the content. Avoid unnecessary sentences and paragraphs and try to cut down on their sizes.To ensure maximum efficiency, use one sentence to say a point, and the next sentence should express another dissimilar point.
3. Use the inverted-pyramid style of writing.
Also referred to as ‘front-loading’ sentences, this writing style involves concluding the sentence first, which also means, placing the most vital information before anything else.
This is crucial for you, because the readers decide whether they even want to read your article based on your first few sentences. Also, if they do not read the whole article, they will have all the main points covered. Put the most grabbing and important sentences first, the explanatory information can follow later. The reader should be able to absorb your writing and find a solution to his/her problem steadily.
4. Use captivating metaphors.
Writing cliché sentences won’t help you to increase traffic, as readers have become numb reading the same old common sentences. Use intelligent metaphors instead to capture their attention. For example, ‘gay people should come of in the open and embrace their sexuality’ can be written as ‘just like a caterpillar breaks out of its cocoon, and transforms into a butterfly, even homosexuals should come out of their shells and accept their sexuality in the open’. Be a little playful with your words.
5. Have space in your article for your readers’ eyes to relax.
One generally gets repelled from a page where there are too many lines scribbled without any space to breathe. The readers will undergo a strain-filled session to read such an article. Therefore, enough white space is mandatory in your post. One-sentence paragraphs will also do the drill.
6. Captivate all the senses of the readers.
Try to hijack your reader’s brains by using sentences that will appeal to their touch, sight, smell, sound and taste. Just as a sensational experience is unforgettable, so is a sensational writing. Remember that sensory words come with their own power to keep your readers hooked.