Content writing tips – On Page SEO

Content writing for a webpage or blog is very essential and important part of search engine optimization process because; it improves result ranking, increases website traffic and generates more leads. It ought to be unique, fresh and distinguish from others in order to optimize performance and attract more visitors. Hence, it is must to follow high advanced techniques for content writing. This article relies on different strategies can be used for SEO copy writing.

Content writing tips:

Keywords
The most important part of the content is keyword. The whole content is written around the keyword and it must be narrow and relevant. And also, writers tend to use several keywords in a one page for search engine optimization. As a result of this, the content page will diverse from the main objective and be impossible to attract targeted audience. Therefore, the best thing is to reduce the number of keywords per page up to four or five and name as primary and secondary keyword.
Keyword density is another part of this technique required to pay attention. It means that how often the keyword is included within text. Generally, it is in between 3-5 percent and this can be calculated by dividing the repeating times of the keyword from the number of words in the whole content. When this percentage is higher than 5%, search engines will rank it as spam. Therefore, this must be considered.

Formatting
This is an important practice to attract internet consumers by designing WebPages. Most of the readers are scanning content of the page only for few minutes to find out the availability of what they are searching for. Hence, the best way to prepare the content page as clearly and attractively. Otherwise, the visitors will leave the page instantly without reading full content.
Therefore, some SEO copywriting techniques are mentioning below which can be followed to arrange the text as readers instantly grab the availability of what they are looking for.

  • Headings
    Writing an effective heading to the article is crucial and increases the probability of readers’ attraction. It must be relevant to the whole content and an attractive phrase that might be controversial and arousing curiosity. The most significant thing is to place the keyword within the heading. And also, it must be clear and limited to definite numbers of characters.
  • Sub-headings
    It is essential to break some important topics into separate sub-headings in order to facilitate reader’s choices without time consuming. This tip is more advantages to divide whole text into separate blocks as highly understandable. This can be integrated with definite keywords as well.
  • Meta descriptions
    You need to ensure that the content of webpage has Meta Descriptions because, it is very important to gain click-through from SERPs. This is composed with a little description on the entire page and the audience is enabling to grasp the page promptly. Most search engines have limited the number of characters can be included. Generally it is about 160.
  • Content
    This is the entire body of the page which included all information. You need to concentrate on font sizes, font styles, line spaces, bullets, numbers, length, etc. in order to organize the information as comprehensive, reliable and smart manner. These tools can be used to build unique pages facilitated to attract large audience except the material quality. While font sizes and styles are pointing the important words and phrases, bullets and numbers are separately identifying and arranging different objects. And also, the most important phrases, sentence like definitions can be centralized as chunks or blocks.
    There is no definite length for the page content. It is created with all significant and adequate information generated through the heading or keywords. However, some proficient website content writers have limited the length of a high quality article into 400-750 words.
  • Spelling and Grammar
    This is a good technique to present details as understandable and proficient manner. You do not always depend on spell and grammar checker because; the words and phrases can be automatically changed into different words and meanings. Hence, the best thing is to check after the work completed by yourself or assign to other party when you have any uncertainty.
  • Meta descriptions
    You need to ensure that the content of webpage has Meta Descriptions because, it is very important to gain click-through from SERPs. This is composed with a little description on the entire page and the audience is enabling to grasp the page promptly. Most search engines have limited the number of characters can be included. Generally it is about 160.
  • Content
    This is the entire body of the page which included all information. You need to concentrate on font sizes, font styles, line spaces, bullets, numbers, length, etc. in order to organize the information as comprehensive, reliable and smart manner. These tools can be used to build unique pages facilitated to attract large audience except the material quality. While font sizes and styles are pointing the important words and phrases, bullets and numbers are separately identifying and arranging different objects. And also, the most important phrases, sentence like definitions can be centralized as chunks or blocks.
    There is no definite length for the page content. It is created with all significant and adequate information generated through the heading or keywords. However, some proficient website content writers have limited the length of a high quality article into 400-750 words.
  • Spelling and Grammar
    This is a good technique to present details as understandable and proficient manner. You do not always depend on spell and grammar checker because; the words and phrases can be automatically changed into different words and meanings. Hence, the best thing is to check after the work completed by yourself or assign to other party when you have any uncertainty.

Cross Linking
Cross linking is a better way to add main keywords of other pages to the content and facilitate readers to crawl on each page quickly and easily. This is a good practice for small sites with few pages. When the number of content pages of the site is more than 20, the best way is to organize each page with dividing for relevant groups and link them to each other within the group. As well, it is more important to link your pages with most popular sites or blogs and let other parties to backlink your site because, this will maximize the performance and increase the online reputation.

Visualizing
Specially, images have higher ability to grab the human eye than text and other characters. Hence, adding relevant, high quality visual images to your Webpage posts is more important to optimize the results. You can search and select HQ Images from numerous websites which allows to copyright free download. And also, videos, infographics, artworks and slideshows can be included under to this technique in order to increase result ranking.

Call to action
At the end of the page, you can add some actions for the readers to follow without leaving the page just reading. This may be a link to your contact page for more information, hotline number, an action to follow, etc.

Author Bio Box
In order to increase the reliability, it is important to add biographical information of the writer within the Author Bio Box. It does not matter whether you are writing for your website or blog; this will increase your image within public and optimize your page ranking.